Flows - The traffic routing feature
With Flows feature, you can redirect a user to a different original link
based on certain preset conditions. You can create multiple flows for a
single short URL. This allows you to send a user to the right landing
page if he/she meets certain criteria. Flows are enabled for your own custom
Here's an example of how you can create a flow for your short URL.
The user is redirected to the alternative link if all these
conditions are met.
Here is a list with additional flows for different conditions.
Link routing gives you the flexibility to target your audience. For example,
if you have a mobile optimised landing page, you can create a flow to redirect
all mobile users to this landing page. The desktop users will continue
to be redirected to the original desktop optimised page.
The above example is a simple one but, it clearly demonstrates the
power of link routing feature and the limitless possibilities it offers.