Flows - The traffic routing feature

With Flows feature, you can redirect a user to a different original link based on certain preset conditions. You can create multiple flows for a single short URL. This allows you to send a user to the right landing page if he/she meets certain criteria. Flows are enabled for your own custom domains.

Here's an example of how you can create a flow for your short URL. The user is redirected to the alternative link if all these conditions are met. displays an example of how to create a flow

Here is a list with additional flows for different conditions. order of execution of flows

Traffic routing gives you the flexibility to target your audience. For example, if you have a mobile optimised landing page, you can create a flow to redirect all mobile users to this landing page. The desktop users will continue to be redirected to the original desktop optimised page.

The above example is a simple one but, it clearly demonstrates the power of traffic routing feature and the limitless possibilities it offers.